Charlotte’s Web Marketing

Marketers & Agencies

• Strategy consulting We can evaluate your current web marketing and recommend how to grow these efforts and “fill in the gaps”. Haven’t gotten started yet? We can help guide you through the process of web marketing and get you up and running with the right programs that best fit your overall Marketing and business goals.
• Online Media Planning & Buying Rooted in classic media training, while bringing in the nuances of the online world, Charlotte’s Web will build the most appropriate online presence for your brand and your goals.
  • Banner advertising—Direct Response & Brand Building

    With years of experience under our belts, Charlotte’s Web Marketing has launched hundreds of media campaigns to achieve many different marketing goals—drive traffic, sales, and registrations or build brand awareness of product launches and company introductions.

    With strong relationships built over time, we work with all top tier portals and sites, as well as niche category players and ad networks. We have vast experience with both national and local campaigns, and also continuously innovate with the latest technologies such as behavioral/contextual marketing, pay per call and much more. We work to create the best possible program to achieve strong results to meet your goals.

  • Search Marketing

    Charlotte’s Web Marketing partners with top providers in the space to launch, maintain and grow Paid search campaigns, as well as assist in Search Engine Optimization (SEO) efforts to help enhance your presence in natural listings online. In order to build the most comprehensive search program and succeed, we will work with you to:

    • Fully research and deploy a strong Paid search campaign—both pay per click and paid inclusion.
    • Test, learn and optimize to grow and improve the campaign.
    • Optimize your site in order to increase the relevance to the search engines and drive higher rankings in the natural listings.
    • We have strong relationships with top tier engines (Google, Yahoo and MSN), and tier two engines (Findwhat/MIVA, Kanoodle, Business.com and more). Working with leading technology and media vendors, we can achieve the results you are looking for in the search marketplace.
  • Affiliate Marketing

    Charlotte’s Web Marketing partners with top providers and top affiliates to grow your base of sales, customers, and achieve results. Affiliate Marketing can be a key component of your Marketing program if done properly and Charlotte’s Web can bring these solutions to you. Based on a platform of technology and hands on attention, we can help launch and grow your affiliate program.

  • Integrated Marketing

    Charlotte’s Web Marketing will consult with you to insure all web marketing activities are working together in concert and achieving the overall business goals online. Often, with various agencies touching different pieces of the Marketing plans, we can help work with you and/or your partner agencies, making sure your web marketing is well integrated into all other Marketing activities.

  • Strategic Partnerships

    Charlotte’s Web Marketing can also work to recommend and develop relationships with key partners in various areas. Whether it’s a new media program, a creative development need, or the desire to partner with other Marketers, we have strong relationships in various industries and can help bring you the right partners.

    • Media Vendors
    • Agencies (ex. Creative, SEO, etc).
    • Other clients

Charlotte’s Web Marketing can work on a retainer basis, or on a freelance/project basis. We work directly with Marketers, but also partner with agencies.

For Marketers, perhaps you need a fresh look at your current web marketing plans. Or maybe you haven’t launched your web marketing presence and need help getting started.

For Agencies, we can help full the gap if you have won a new account and need to get rolling faster than you can hire… or provide the solution for overflow when employees are sick, on vacation or quit suddenly… or maybe you don’t have a Chicago local presence and need an outward facing contact to clients.

Whatever your needs, Charlotte’s Web Marketing can step in and make things happen.