Online Marketing Consulting
CHICAGO, [August 2007] — Charlotte’s Web Marketing, a rapidly growing new online marketing agency based in the Chicago market, has been selected to handle online media planning and buying for Bally Total Fitness.
In choosing Charlotte’s Web, Bally Total Fitness sought a partner to expand their marketing channels and ultimately grow the business overall utilizing the speed and effectiveness of online marketing. Charlotte’s Web specializes in online media and has a deep and thorough knowledge of the space, as well as the experience and relationships to help Bally Total Fitness achieve its goals. As long time innovators in the online media arena, Charlotte’s Web will constantly be leveraging best practices and the latest trends to help Bally Total Fitness increase membership.
“We chose Charlotte’s Web Marketing to be our online media consultant based on its experience and frontline knowledge of online marketing,” said Yanti Arifin, Director of Interactive Marketing at Bally Total Fitness. “Additionally, we chose to go with a small company with blue chip experience so we can tap into the big-brand mindset, but still have the flexibility that comes with a smaller, more nimble partnership.”
“With all the recent investments in the clubs, Bally Total Fitness is looking to raise the bar in terms of value to their customers and Charlotte’s Web is extremely excited to be working with such a premier brand and helping Bally Total Fitness achieve their goals,” said Charlotte’s Web CEO, Pam Stein.