|
|
|
What's New At Charlotte's Web Marketing
Welcome to the first installment of the Charlotte's Web Marketing newsletter! We will be sending this out quarterly (at least for now), so another newsletter will be rolling your way around June. In an effort to keep you up to date with what's happening with Charlotte's Web, we hope this newsletter proves to be informative, both about the online advertising industry, as well as about Charlotte's Web's team and clients. We will keep it brief, yet useful and perhaps at times hilarious.
In this very tough economy, we are proud to say we are now 4 years old and going strong! And we hope to be around for many more years to come. We have new additions to the Charlotte's Web roster of clients, including RJO Futures and Chamberlain Liftmaster, as well as our long standing valued partners such as Bally Total Fitness, Air China, American Eagle Outfitters, and many more. And we are growing every year, so expect more good news in future newsletters.
Our first newsletter issue has all sorts of good stuff to check out...
- Client Spotlight: RJO Futures
- Industry News - always current and topical
- Industry Events - what's coming up that you need to check out
- Charlotte's Web team member spotlight: Joel Nierman
So sit back, relax, and enjoy the first issue of the Charlotte's Web newsletter. And we love feedback! So if you like something (or don't) or want to see something new or different, please let us know. Send all feedback to: info@CharlottesWebMarketing.com.
Thanks and Happy Spring!
|
Client Spotlight
RJO Futures and Charlotte's Web Marketing began their relationship in September 2009. Charlotte's Web handles all online media buying for RJO, including display and search media. RJO Futures is the retail division of R.J. O'Brien. Founded in 1914, RJO is one of the oldest and best-known independent futures brokerage firms in the industry. RJO is a founding member of the Chicago Mercantile Exchange and a member of all the major U.S. Futures Exchanges. RJO Futures' goal is to provide their clients, brokers and staff with the highest quality products along with uncompromising service and support no matter the type or size of the account. Learn More about RJO. RJO Futures recently launched a futures trading challenge to find out just how knowledgeable you are about futures trading. You could win a 1-year subscription to R.J. O'Brien Market Research and Trading (rjomrt.com), that's a $440 value! In addition, everyone who enters will receive an opportunity to speak with an RJO Advisor free of charge. The contest ends June 30th 2010. Click here to take the RJO Futures Knowledge Challenge
|
|
Industry News
The Digital marketing industry changes rapidly so it's hard to pinpoint the hottest topic of the day. At Charlotte's Web, we are going to highlight some of the more notable and newsworthy topics. This article will surely give you something to think about.
Hitwise: Facebook Users Loyal News Fans
What sites do you go to for news? CNN, Fox, Huffington Post? How about Facebook? Yes, we said Facebook. The trend towards consuming news via social media outlets is growing according to this study. Check out the latest facts and see how users are rapidly switching their news consumption habits online.
|
|
Industry Events
Check out these upcoming events you won't want to miss. You may end up running into a Charlotte's Web employee or client at any one of these Chicago Events. Hope to see you there!
- CIMA/BMA Breakfast Rountable- Wednesday April 21. Creating and Advancing Your B-to-B Digital Marketing Strategy.Register Today!
- CIMA's May 19th Dinner- Measuring & Monetizing Digital Media ROI.Click here to register
- Heartland Mobile Council presents Mobile University 101 on April 28. Visit ther website for more info.
- Looking for an event in Chicago- check out InteractiveAmy's Chicago social calendar today!
|
|
|
CWM Employee Spotlight
Joel has 5 years of experience planning, buying and executing strategic advertising programs for his clients. He began work at Agency.com and worked with clients in a variety of industries, including finance, retail, travel and health and beauty. After a stop at MPG/MediaContacts, he ended up at Charlotte's Web. He now oversees all the online media programs for CWM clients, directing both strategy and client relationships. He had come to believe that being clever yet straightforward in his media plans and strategies works well, and often the simplest solution is the best solution.
When not chained to his desk, he does a little ballroom dancing and a little improv comedy while listening to a little Swedish Black Metal. He graduated from Northwestern University in 2004 with a dual B.A. in Linguistics and Natty Lite.
|
|
