Charlotte’s Web Marketing

In the News

Bally Total Fitness Selects Charlotte’s Web Marketing to handle Online Media Buying projects

August 7, 2007 (view press release)

In choosing Charlotte’s Web, Bally Total Fitness sought a partner to expand their marketing channels and ultimately grow the business overall utilizing the speed and effectiveness of online marketing.

Stake Your Claim in the Video Gold Rush

June 11, 2007 (view full story)

Here are some immediate ways you can start using video today and other integrated ideas to take video to the next level.

Build the Perfect Ad Network

May 2, 2007 (view full story)

Find out what media buyers want and get a picture of what makes a perfect ad network.

Rep Firms Versus Ad Networks

March 21, 2007 (view full story)

See how rep firms’ business models compare to ad networks’ and how they apply to your marketing goals.

Targeting Hard-to-Reach Customers

November 29, 2006 (view full story)

With available inventory getting tighter and prices increasing, here’s how to target audiences in new and innovative ways without breaking the bank.

What Facebook Offers Marketers

October 26, 2006 (view full story)

This web consultant went straight to the social networking site’s chief revenue officer for insight on its latest initiatives.

Great Ways to Reach College Kids

August 7, 2006 (view full story)

This audience may be hard to find, but here’s how to get your message in front of it.

Ad Network Tracking

August 2, 2006 (view full story)

The CEO of Charlotte’s Web Marketing writes about the latest ad network innovation, and about the need for more.

How to Track an Ad Network Campaign

July 17, 2006 (view full story)

Adding one pixel on your landing pages can have a big impact on your ROI when you work with ad networks.

3 Innovative Media Plans

April 24, 2006 (view full story)

Make websites into your partners and go way beyond the banner.

United Airline’s Pam Stein

January 24, 2005 (view full story)

The company recently ran an effective integrated campaign, but Stein hopes for even greater understanding of consumer behavior in 2005.

NY Times, E-Commerce report

July 19, 2004 (view full story)

Featuring Charlotte’s Web CEO, Pam Stein. Demand among marketers for advertising next to search results could soon outpace supply, driving prices up.