Online Marketing Consulting
Charlotte’s Web Marketing is an Online Marketing consultancy specializing in online advertising from a media, creative, and technology perspective. Charlotte’s Web management has been working in the online space since the very beginning—over 14 years—and can provide higher level strategic thinking for companies wanting to begin utilizing the web to build their business or taking their already established web presence to the next level. Through years of experience in Web Marketing, Charlotte’s Web seasoned team can make a difference in building revenue, sales, company growth, and profile.
Charlotte’s Web Marketing’s team has deep knowledge and experience in various verticals including travel, retail (consumer electronics and floral), financial services, entertainment and many others. And we can handle both domestic and international programs. Our goal is always to not meet, but exceed expectations.
“Of all the gin joints in all the towns in all the world, she walks into mine.”
Ok, this isn’t Casa Blanca, but with so many “consultancies” and web shops out there, why work with Charlotte’s Web?
Charlotte’s Web Marketing’s team has been working in the industry almost since it started, and has built the skills and reputation it takes to succeed. Along with knowledge and skill, Charlotte’s Web brings all the right intangibles to the equation that will drive results for your company.
Pam Katz (nee Stein) is the CEO and Founder of Charlotte’s Web Marketing. With over 15 years of experience under her belt, she has seen it all and experienced all the changes and growth in the industry since its inception.
Prior to launching her own company, she served as the Director of Online Marketing at FTD.com where she managed the P&L and all Online Marketing activities related to driving revenue for FTD.com. Before FTD, she was the Manager of Internet Marketing for United Airlines. She oversaw all online advertising for united.com and its various product lines. She managed United’s various ad agencies, working to develop and execute strategic media programs: banner, email, search and affiliate. She also lead the various teams (internal & external) that develop all creative support for united.com.
Pam has been working in the digital space since 1995 both on the client and agency side in Chicago, San Francisco and Orange County, Calif. She has worked in various industries such as travel, retail, automotive, consumer electronics, entertainment and many more.
Pam is very active in various online advertising industry groups and associations including the IAB, Chicago Interactive Marketing Association (CIMA), and iMedia as a Brand Summit Advisory Board member and contributor. She writes for various trade publications and has been a relentless advocate for the online marketing industry in the press and with internal teams and partners.
Pam graduated from University of Illinois in Champaign/Urbana in 1994 with a dual degree in Marketing and Economics.